Tracking Strategy Kickoff: A quick-start guide that helps you decide what to track, why it matters, and how to map it to your site and marketing goals— before you touch a single setting.

Setup Checklist (Google Doc): Use it live as you watch the training or revisit it any time. It keeps you focused, organized, and ensures you don’t miss a single setting. 

Full Google Analytics + Tag Manager Setup Walkthroughs: Clear, follow-along videos for every major platform (Squarespace, Shopify, WordPress, etc.). You’ll know exactly where to click, what to paste, and what to test—no guesswork, no dead links, no outdated advice.

Pre-Built Templates for Common Events: Need to track form submissions, purchases, or link clicks? Just choose your platform or tool (like Kit, Flodesk, Convertbox, etc.), grab the matching template, and lock it in with a few clicks.

Data Interpretation Mini-Trainings: Because setup is only half the story. You’ll also learn how to navigate GA, spot what’s working, and finally understand where your leads and sales are coming from.